In the world of golf, winning tournaments isn’t the only way to build a fortune. While prize money certainly plays a role, the real game-changer lies in endorsement deals, business ventures, and, more recently, the rise of rival tours like LIV Golf. The landscape of golf earnings has shifted dramatically over the past few years, blending on-course success with off-course opportunities to create some eye-popping net worths.
At the top of the list? Tiger Woods, who remains the sport’s undisputed financial king, with over $1.1 billion to his name—most of which didn’t come from tournament wins. But it’s not just the veterans cashing in. Players like Rory McIlroy and Scottie Scheffler are redefining how golfers grow their wealth, balancing competitive dominance with massive sponsorship deals from brands like Nike, TaylorMade, and Rolex.
Meanwhile, the LIV Golf league has thrown a new twist into the mix, offering jaw-dropping signing bonuses and guaranteed payouts that rival even the most lucrative PGA Tour careers. Jon Rahm’s $300 million signing bonus is just the tip of the iceberg, shaking up the traditional earnings hierarchy in a way that’s impossible to ignore.
And let’s not forget the rise of female golfers like Nelly Korda and Lydia Ko, who are not only breaking records on the course but also closing the financial gap with major endorsement deals and global media appearances.
In this article, we’ll break down the Top 15 Highest-Earning Golfers of 2025, exploring how they’ve built their fortunes through a mix of career winnings, endorsements, and savvy business moves. Whether they’re teeing it up on the PGA Tour, cashing LIV checks, or redefining the women’s game, these golfers are proving that success in golf goes far beyond the leaderboard.
PGA Tour Career Earners
1. Tiger Woods

When it comes to golf—and frankly, sports in general—Tiger Woods isn’t just a legend; he’s a walking, talking billion-dollar brand. With over $120,999,166 in career PGA Tour earnings, Tiger’s on-course success is nothing short of historic. But here’s the kicker: that’s just a drop in the bucket compared to his total net worth, which now exceeds $1.1 billion.
The bulk of Tiger’s fortune comes from endorsements, where he’s been a marketing juggernaut for decades. His deals with Rolex, Bridgestone, TaylorMade, and Monster Energy have kept the cash flowing, even during his injury setbacks and off-course controversies. For years, his iconic partnership with Nike was one of the most lucrative in sports history, but in 2024, that decades-long relationship came to an end. Despite the split, Tiger’s brand remains as strong as ever, proving that his influence transcends any single sponsorship.
But Tiger isn’t just sitting back and collecting checks. He’s been busy with a variety of business ventures, including his TGR Design golf course projects and his role in launching the TGL Golf League alongside Rory McIlroy. Even as his competitive career winds down, Tiger’s financial empire shows no signs of slowing.
With a combination of unmatched talent, business acumen, and global appeal, Tiger Woods remains the gold standard for how a golfer can dominate both on the course and at the bank.
2. Rory McIlroy

If there’s anyone who’s come close to rivaling Tiger Woods in both on-course success and off-course earnings, it’s Rory McIlroy. With $90,989,348 in career PGA Tour earnings, Rory has cemented his place among golf’s elite. But like Tiger, the real story lies in his endorsement empire, which has propelled his net worth to an impressive $170 million.
Rory’s partnership with Nike is one of the most lucrative in sports. His $200 million apparel deal, signed in 2017 and set to run through 2027, brings in around $40 million annually. And that’s just the start. He also boasts endorsements with TaylorMade, Omega, and Optum, making him one of the most marketable athletes in the world. Whether he’s on the course or in a commercial, Rory’s brand is everywhere.
But McIlroy isn’t just cashing endorsement checks—he’s also a staunch advocate for the traditional values of golf. In the face of the LIV Golf controversy, Rory emerged as one of the PGA Tour’s most vocal defenders, standing firm against the lure of guaranteed payouts and massive signing bonuses. His decision to stick with the PGA hasn’t hurt his bank account, though—it’s only solidified his reputation as both a player’s player and a business powerhouse.
With his mix of competitive fire and off-course ventures, Rory McIlroy is proving that you can have it all in golf—success, influence, and a financial portfolio that would make Wall Street jealous.
3. Scottie Scheffler

In just a few short years, Scottie Scheffler has gone from rising star to one of golf’s biggest earners—and he’s showing no signs of slowing down. With $71,793,586 in career PGA Tour earnings, Scheffler has quickly climbed the ranks of the tour’s top money leaders. But what’s even more impressive is how he’s parlayed his success into major endorsement deals, boosting his net worth to an estimated $60 million.
Scheffler’s calm, consistent game has made him a favorite among sponsors. His partnerships with Nike, Veritex Bank, Rolex, and NetJets reflect his growing influence in the sport. Unlike some of his peers who’ve made waves with flashier personas, Scheffler lets his game do the talking, earning respect both on and off the course. His modest demeanor and work ethic have made him an appealing figure not just to fans, but to brands looking for an authentic ambassador.
While LIV Golf has been poaching some of the sport’s biggest names with eye-watering signing bonuses, Scheffler has stayed true to the PGA Tour, continuing to rack up wins and solidify his reputation as one of the game’s premier talents. His ability to combine consistent performances with smart financial moves makes him one of the most exciting players to watch—both for his swing and his growing bank account.
At just 28, Scheffler’s career is still in its early chapters, but if his current trajectory is any indication, he’s on track to become one of golf’s wealthiest stars in the years to come.
5. Vijay Singh
Vijay Singh is proof that persistence and hard work pay off—literally. With $71,281,216 in career PGA Tour earnings, Singh sits comfortably among the sport’s all-time top earners. Known for his relentless work ethic and powerful ball-striking, Singh’s career is a testament to how dedication and resilience can translate into both trophies and financial success.
Singh’s on-course resume is impressive, with 34 PGA Tour wins, including three major championships: the 2000 Masters and the 1998 and 2004 PGA Championships. His 2004 season was one for the history books, as he won nine tournaments and dethroned Tiger Woods from the world No. 1 spot—a feat few have managed.
Off the course, Singh has capitalized on his success with endorsement deals from brands like Oakley and Bridgestone. His total net worth is estimated at $75 million, thanks not just to his winnings and endorsements but also to smart financial management and investments over the years. Singh has also been involved in golf course design, further diversifying his income streams.
While his career has had its share of controversies—including a well-publicized lawsuit against the PGA Tour regarding a doping allegation—Singh’s impact on the game is undeniable. Now playing primarily on the PGA Tour Champions, he continues to compete at a high level, adding to his legacy as one of golf’s most successful and enduring players.
6. Adam Scott
With one of the smoothest swings in golf, Adam Scott has not only won over fans but also amassed a fortune along the way. The Australian star boasts $68,248,165 in career PGA Tour earnings and has a net worth estimated at $50 million. His combination of technical precision and calm demeanor on the course has made him a standout player—and a favorite for brands looking for a polished ambassador.
Scott’s crowning achievement came in 2013 when he became the first Australian to win the Masters Tournament, sinking a dramatic birdie putt in a playoff to don the coveted green jacket. But his success extends beyond Augusta, with 14 PGA Tour wins and a consistent presence in the world’s top rankings throughout his career.
Off the course, Scott has built a strong endorsement portfolio. He’s a longtime partner with Titleist for his equipment and has a high-profile deal with UNIQLO for apparel, following in the footsteps of tennis star Roger Federer. Rolex also counts Scott among its elite roster of global ambassadors, further boosting his brand profile.
Known for his elegant style and understated charisma, Scott is the epitome of a modern golf star—balancing on-course success with off-course business acumen. While he might not generate as many headlines as some of his flashier peers, his steady play and professional image have made him a reliable force both on the leaderboard and in the world of endorsements.
7. Justin Rose
Justin Rose has carved out a reputation as one of golf’s most consistent and classy competitors—and it’s paid off handsomely. With $64,878,042 in career PGA Tour earnings and an estimated $40 million net worth, Rose has enjoyed a career marked by steady performances, major victories, and a solid portfolio of endorsements.
Rose’s most significant career highlight came in 2013 when he won the U.S. Open at Merion Golf Club, becoming the first Englishman to claim the title in over 40 years. He also earned a gold medal at the 2016 Rio Olympics, solidifying his legacy as one of the sport’s global ambassadors. Known for his textbook swing and cool demeanor under pressure, Rose has racked up 11 PGA Tour wins and numerous international titles.
Off the course, Rose has partnered with several major brands that reflect his refined image. He has a long-standing equipment deal with TaylorMade, and his apparel partnership with Bonobos showcases his modern, stylish approach to the game. Rose also has significant endorsement deals with Morgan Stanley, positioning him as a savvy businessman in addition to a top-tier athlete.
Beyond his playing and endorsements, Rose has been involved in philanthropic efforts, including the Justin Rose Telegraph Junior Golf Championship, supporting young golfers in their journey through the sport.
With a career built on professionalism, consistency, and a global appeal, Justin Rose continues to thrive as both a competitor and a brand ambassador.
8. Jordan Spieth

Few golfers have burst onto the scene with as much impact as Jordan Spieth. With $62,741,970 in career PGA Tour earnings and a net worth estimated at $120 million, Spieth’s blend of early success and off-course marketability has made him one of golf’s most recognizable figures.
Spieth’s meteoric rise began in 2015, when he captured the Masters and U.S. Open titles, followed by a win at the Tour Championship to claim the FedEx Cup. By the age of 22, he had three major titles under his belt and was being hailed as the next Tiger Woods. His ability to handle pressure and his clutch putting became his trademarks, earning him legions of fans worldwide.
But Spieth’s influence goes far beyond his on-course achievements. He has built an impressive endorsement portfolio, starting with his long-standing relationship with Under Armour, which has been a cornerstone of his brand. He also has partnerships with Titleist, AT&T, and NetJets, among others. These deals, combined with his tournament winnings, have propelled his net worth well beyond what most golfers achieve in a lifetime.
Spieth is also deeply involved in philanthropy through the Jordan Spieth Family Foundation, which focuses on special needs youth, military families, and junior golf. His commitment to giving back has further cemented his reputation as one of golf’s most respected figures.
Though his career has seen its share of ups and downs, Spieth’s ability to bounce back—and his continued appeal to fans and sponsors alike—ensure he remains a force both on and off the course.
9. Jason Day
Jason Day’s journey from a challenging upbringing in Australia to becoming a PGA Tour superstar is as inspiring as it is profitable. With $61,783,643 in career earnings and an estimated $60 million net worth, Day has established himself as both a world-class competitor and a sought-after figure in the endorsement world.
Day’s breakthrough came in 2015, when he won his first major at the PGA Championship, capping off a season that saw him ascend to world No. 1. Known for his powerful drives and fearless approach on the course, Day quickly became a fan favorite. His emotional interviews and transparent discussions about his family struggles and health challenges only endeared him further to the public.
Off the course, Day’s endorsements have played a significant role in building his wealth. His deals with Nike, TaylorMade, and RBC have been highly lucrative, showcasing his global appeal. Day’s marketability stems not just from his success but also from his relatable personality and resilience in overcoming adversity.
Despite battling injuries and personal challenges in recent years, Day’s career resurgence has been a testament to his determination and passion for the game. His story resonates with fans worldwide, making him not just a golfer but an inspiration.
With his combination of on-course talent and off-course charisma, Jason Day continues to be a prominent figure in the world of golf, proving that success is as much about perseverance as it is about skill.
10. Justin Thomas

Justin Thomas has made a name for himself as one of golf’s most dynamic and exciting players, blending raw talent with a competitive edge that’s propelled him to the top of the sport—and the earnings list. With $60,827,898 in career PGA Tour winnings and an estimated $30 million net worth, Thomas has proven he’s not just a force on the leaderboard, but also a rising star in the world of endorsements.
Thomas’s breakthrough came in 2017 when he won five PGA Tour events, including his first major at the PGA Championship, and captured the FedEx Cup title. His aggressive playing style, coupled with a knack for delivering in clutch moments, quickly made him a fan favorite. Known for his power off the tee and sharp iron play, Thomas has racked up 15 PGA Tour wins and has been a consistent presence near the top of the world rankings.
Off the course, Thomas has secured lucrative endorsement deals with Titleist for his equipment, Citi for financial services, and Beem Electric. His youthful energy and approachable personality have made him a natural fit for brands looking to connect with a younger, more engaged audience. Thomas is also known for his close friendships with other top players like Jordan Spieth and Rickie Fowler, adding to his appeal in the broader golf community.
As he continues to compete at the highest level, Thomas’s blend of competitive fire, marketability, and authenticity ensures that his star—and his bank account—will only keep rising.
11. Matt Kuchar
Matt Kuchar is the epitome of consistency in professional golf—and that consistency has paid off handsomely. With $60,335,682 in career PGA Tour earnings and a net worth estimated at $50 million, Kuchar has built a solid financial foundation through steady play, smart sponsorships, and a reputation as one of the tour’s most reliable performers.
Kuchar’s career took off in the early 2000s, but it was his resurgence in the 2010s that truly defined him. Known for his smooth, effortless swing and calm demeanor, Kuchar has racked up nine PGA Tour wins, including victories at the Players Championship and WGC-Accenture Match Play Championship. While he’s often been labeled as one of the best players without a major, his consistent top-10 finishes and longevity on tour have made him one of the most respected—and wealthiest—figures in the game.
Off the course, Kuchar has secured endorsement deals with brands like Bridgestone Golf, Skechers, and Lexus. His easy-going personality and family-friendly image have made him an appealing ambassador for brands that value trustworthiness and consistency. Despite a few controversies—like his much-publicized tipping incident in 2019—Kuchar has largely maintained a positive public image.
Now in his mid-40s, Kuchar continues to compete at a high level, proving that you don’t need to be the flashiest player to build a lasting career and a healthy bank account. His story is a testament to the power of steady performance and smart business decisions in the world of professional golf.
12. Hideki Matsuyama
Hideki Matsuyama has not only become a trailblazer for Japanese golf but also a global icon, combining on-course excellence with a growing off-course presence. With $59,206,920 in career PGA Tour earnings and an estimated $45 million net worth, Matsuyama has established himself as one of the most successful—and marketable—players in the world.
Matsuyama’s defining moment came in 2021 when he won the Masters Tournament, becoming the first Japanese male golfer to win a major championship. The victory was monumental, both for Matsuyama personally and for golf in Japan, where his win was celebrated as a historic achievement. His calm demeanor and precise ball-striking have made him a consistent presence on the PGA Tour, earning multiple wins and numerous top-10 finishes.
Off the course, Matsuyama has capitalized on his success with a range of endorsement deals. He’s partnered with Srixon for his equipment, Nomura for financial services, and Mitsubishi for automotive sponsorships. These deals have not only boosted his net worth but also made him a household name in Japan and increasingly recognized globally.
Matsuyama’s influence goes beyond his personal achievements. He’s inspired a new generation of golfers in Japan and across Asia, becoming a role model for young players aspiring to compete on the world stage. His blend of quiet confidence and consistent performance has solidified his place among golf’s elite, both in terms of earnings and impact.
13. Xander Schauffele
Xander Schauffele has quietly become one of the PGA Tour’s most consistent performers and top earners. With $57,433,143 in career PGA Tour earnings and an estimated $25 million net worth, Schauffele has built a reputation as a clutch player in big moments, even if he doesn’t always grab the headlines like some of his peers.
Schauffele burst onto the scene with his win at the 2017 Tour Championship, and since then, he’s been a fixture near the top of leaderboards in major championships. While he’s still chasing his first major win, his steady play has earned him multiple PGA Tour victories and a gold medal at the 2020 Tokyo Olympics, cementing his status as one of the sport’s elite.
Off the course, Schauffele has attracted a solid roster of endorsements, partnering with brands like Callaway, Omega, and Farmers Insurance. His calm, focused demeanor resonates with both fans and sponsors, making him a reliable figure in the golf world. Unlike some of the flashier players, Schauffele lets his performance do the talking—an approach that’s paid off handsomely.
With his combination of consistency, international appeal, and marketability, Xander Schauffele is well on his way to becoming one of golf’s biggest names, both competitively and financially.
14. Rickie Fowler
Rickie Fowler has always been more than just a golfer—he’s a cultural icon in the sport. With $50,778,551 in career PGA Tour earnings and a net worth estimated at $40 million, Fowler’s success comes from a unique blend of on-course talent, off-course charisma, and a flair for style that resonates with fans and sponsors alike.
Fowler burst onto the professional scene with his bold outfits, courtesy of his partnership with Puma, and his aggressive playstyle quickly made him a fan favorite. While he’s yet to capture a major championship, Fowler has five PGA Tour wins, including a memorable victory at The Players Championship in 2015. His friendly demeanor and approachable personality have made him one of the most marketable golfers of his generation.
Off the course, Fowler’s endorsement deals are where he truly shines. In addition to Cobra Puma Golf, he has partnerships with Rocket Mortgage, TaylorMade, and several other brands. His youthful image and crossover appeal have helped him maintain a high profile, even during periods when his on-course performance dipped.
In recent years, Fowler has experienced a career resurgence, returning to form and reclaiming his spot among the sport’s top players. His ability to combine competitive spirit with brand appeal makes him a standout figure in golf—and ensures his bank account stays just as healthy as his swing.
15. Ernie Els
Ernie Els, affectionately known as The Big Easy, has built a career defined by grace, power, and consistency—both on the course and in his earnings. With $49,385,600 in career PGA Tour winnings and an impressive $85 million net worth, Els stands as one of the most successful international golfers in history.
Els’ smooth, effortless swing and calm demeanor earned him his nickname, but his competitive fire is undeniable. His career includes four major championships—two U.S. Opens and two Open Championships—alongside 19 PGA Tour wins and numerous victories on the European Tour. His longevity in the sport and ability to stay competitive across multiple decades have solidified his status as a global golf icon.
Off the course, Els has leveraged his success into lucrative endorsement deals with brands like SAP, Mercedes-Benz, and Sun International. His business ventures extend beyond endorsements, with significant investments in golf course design and his own line of wines under the Ernie Els Wines label. Additionally, his commitment to philanthropy, particularly through the Els for Autism Foundation, has further enhanced his legacy.
Even as he transitioned to the PGA Tour Champions, Els continued to demonstrate that a successful golf career isn’t just about wins—it’s about building a brand and making a lasting impact on and off the course.
LIV Golf’s Top Earners
1. Jon Rahm

Jon Rahm made one of the biggest splashes in golf history when he signed with LIV Golf, securing a jaw-dropping $300 million signing bonus. With $34.75 million in 2024 LIV earnings and an estimated $85 million in total career earnings, Rahm’s move to LIV Golf has not only boosted his bank account but also shifted the sport’s financial landscape.
Rahm’s decision to join LIV Golf came after a stellar PGA Tour career that included wins at the 2021 U.S. Open and multiple PGA Tour titles. As the captain of 4Aces GC, Rahm has embraced his leadership role while continuing to dominate on the course. His powerful swing, fiery competitiveness, and ability to perform under pressure have made him one of the most exciting players to watch, regardless of the tour.
Off the course, Rahm has secured endorsement deals with Callaway, Mercedes-Benz, and Rolex, all of which contribute significantly to his earnings. While his move to LIV Golf stirred controversy, it hasn’t impacted his appeal to major brands, thanks to his consistent performance and global popularity.
Rahm’s success in both the PGA Tour and LIV Golf highlights the shifting dynamics in professional golf, where players can now maximize earnings across multiple tours. With his mix of competitive excellence and financial savvy, Jon Rahm has positioned himself as one of the sport’s top earners and influencers.
2. Joaquín Niemann
Joaquín Niemann has quickly risen through the ranks to become one of the most successful young golfers in the world, thanks in part to his lucrative move to LIV Golf. With $24.38 million in 2024 LIV earnings and an estimated $50 million in total career earnings, Niemann’s financial trajectory is just as impressive as his on-course performance.
The Chilean star made waves early in his career with the PGA Tour, securing multiple victories and showcasing his smooth swing and fearless approach to the game. His transition to LIV Golf as a member of Torque GC brought not only increased visibility but also a substantial financial boost, reflecting the growing trend of younger players opting for guaranteed payouts and team-based formats.
Off the course, Niemann has landed major endorsement deals with Titleist and Hugo Boss, aligning his brand with both performance and style. His global appeal, particularly in South America, has made him a sought-after figure for sponsors looking to tap into emerging golf markets.
Niemann’s rapid rise and ability to capitalize on opportunities both on and off the course highlight the new era of professional golf, where players are redefining success through a combination of competitive play and strategic financial moves.
3. Sergio García
Sergio García has been a household name in golf for over two decades, and his move to LIV Golf has only added to his impressive earnings. With $17.09 million in 2024 LIV earnings and an estimated $70 million in total career earnings, García has successfully blended a storied career with the financial perks of the sport’s new frontier.
García’s career highlight came in 2017 when he finally captured his elusive first major at the Masters Tournament, ending years of near-misses and solidifying his legacy. As the captain of Fireballs GC in LIV Golf, García has continued to showcase his competitive spirit while embracing the team-centric format of the new tour.
Off the course, García has long been a marketing favorite, with endorsement deals from Callaway, Adidas, and Omega. His charismatic personality and flair for dramatic moments have made him one of the sport’s most recognizable figures, and his partnerships reflect his broad international appeal.
While his move to LIV Golf sparked debate, García has remained a central figure in the golf world, balancing his legacy as a Ryder Cup hero with his new role in the evolving professional landscape. His ability to adapt and thrive in different competitive environments has ensured his place among the sport’s highest earners.
4. Tyrrell Hatton

Tyrrell Hatton has made a name for himself as one of golf’s most fiery competitors—and now one of its top earners, thanks to his transition to LIV Golf. With $15.2 million in 2024 LIV earnings and an estimated $35 million in total career earnings, Hatton’s aggressive style on the course is matched by his strategic approach to maximizing his income.
Hatton’s success on the European Tour and the PGA Tour, including a win at the 2020 Arnold Palmer Invitational, showcased his ability to compete with the best. Known for his unfiltered personality and passion for the game, Hatton quickly became a fan favorite. His move to LIV Golf as a member of Legion XIII has further bolstered his earnings while allowing him to thrive in the team-based, high-stakes environment.
Off the course, Hatton has secured solid endorsement deals with Ping and RBC, leveraging his growing profile in both Europe and North America. His honest, no-nonsense attitude resonates with fans and sponsors alike, making him one of the more relatable figures in professional golf.
By combining competitive grit with smart financial decisions, Hatton has proven that success in modern golf isn’t just about winning—it’s about playing the game on and off the course.
Notable Female Golfers
1. Nelly Korda

Nelly Korda is not just dominating the LPGA Tour—she’s redefining what it means to be a top earner in women’s golf. With $14.4 million in 2024 earnings, $38 million in career earnings, and an estimated $25 million net worth, Korda is setting new records both on the leaderboard and in her bank account.
Korda’s breakthrough came with her 2021 KPMG Women’s PGA Championship win, and she hasn’t looked back since. She’s consistently ranked among the world’s top players, combining powerful drives with clutch putting to secure multiple titles. In 2024, she set an LPGA earnings record, proving that women’s golf is on the rise—and she’s leading the charge.
Off the course, Korda’s endorsements read like a who’s who of major brands: Nike, TaylorMade, T-Mobile, Delta, and Goldman Sachs. Her crossover appeal, which saw her make appearances at the MET Gala and in Sports Illustrated, has expanded her brand far beyond traditional golf circles, making her one of the most marketable athletes in the world.
Korda isn’t just collecting trophies and endorsements—she’s using her platform to advocate for gender equality in sports and promote youth fitness. With her blend of athletic excellence and off-course influence, Nelly Korda is not only changing the game—she’s setting the standard for what’s possible in women’s golf.
2. Lydia Ko
Lydia Ko has been making history since she first picked up a club—and she’s showing no signs of slowing down. With $12.1 million in 2024 earnings, $42 million in career earnings, and an estimated $18 million net worth, Ko has cemented her place as one of the most successful and influential golfers of her generation.
Ko burst onto the scene as a teenage prodigy, becoming the youngest player ever to win an LPGA Tour event at just 15 years old. Since then, she’s collected multiple major titles, including wins at the Evian Championship and the ANA Inspiration. Her ability to adapt and evolve her game has kept her competitive at the highest level, and in 2024, she won the HGV Tournament of Champions, adding yet another title to her impressive resume.
Off the course, Ko’s endorsement deals are as impressive as her trophy collection. She’s partnered with LG, BMW, Hana Financial, and the CME Group, among others. Her approachable personality and global appeal have made her a favorite among brands, particularly in Asia, where she remains a sporting icon.
But Ko isn’t just about winning tournaments—she’s also a vocal advocate for gender equality in golf. She’s been outspoken about the need for equal media coverage and pay parity between male and female golfers, using her platform to push for meaningful change in the sport.
Lydia Ko’s career is the perfect blend of early brilliance, consistent success, and off-course impact, making her one of the most influential figures in golf today.
3. Jeeno Thitikul
Atthaya “Jeeno” Thitikul is one of the brightest young stars in women’s golf, and her rapid rise to the top is reflected in both her performance and her earnings. With $10.8 million in 2024 earnings, $18 million in career earnings, and an estimated $12 million net worth, Thitikul is proving that the future of women’s golf is global, dynamic, and lucrative.
The Thai phenom burst onto the scene by becoming the youngest golfer to win a professional tournament at just 14 years old. Since joining the LPGA Tour, Thitikul’s combination of precision, composure, and versatility has made her a consistent contender, racking up wins and top finishes at a pace that’s hard to ignore. Her success has positioned her as one of the rising stars set to carry the game forward in the coming years.
Off the course, Thitikul has quickly become a magnet for sponsorships. She’s secured major endorsement deals with Hana Bank, Trust Golf, and AIS, tapping into both the booming Asian golf market and the sport’s growing global fan base. Her youthful energy, combined with her natural talent, makes her a favorite not just for fans, but also for brands looking to align with the next generation of golf talent.
As she continues to rise through the ranks, Jeeno Thitikul is proving that age is just a number—and when it comes to both earnings and influence, she’s only just getting started.
Key Takeaways & Trends
1. The Endorsement Powerhouse: Tiger Woods Still Reigns Supreme
While many new stars are rising in the golf world, Tiger Woods remains untouchable when it comes to total earnings. With $1.1 billion in net worth and over $120 million in career PGA Tour winnings, Tiger continues to set the standard for how endorsements can elevate an athlete’s financial status. His partnerships with Rolex, TaylorMade, and Bridgestone have kept his brand strong, even after his split with Nike in 2024. 88% of his total earnings have come from endorsements—a testament to his enduring influence in the sport.
2. LIV vs. PGA: The Battle for the Big Bucks
The emergence of LIV Golf has completely reshaped the earnings landscape. Players like Jon Rahm and Joaquín Niemann are cashing in with massive signing bonuses and guaranteed payouts. Rahm’s $300 million signing bonus and $34.75 million in 2024 earnings illustrate how LIV is challenging the traditional PGA Tour model. Meanwhile, PGA stalwarts like Scottie Scheffler continue to rack up prize money, but without the upfront guarantees. The question remains: Will more top players jump ship for bigger paydays, or will loyalty to the PGA Tour hold strong?
3. The Rise of Women’s Golf: Breaking Records and Closing Gaps
Women’s golf is experiencing a financial renaissance, with players like Nelly Korda and Lydia Ko setting new earnings records. Korda’s $14.4 million in 2024 earnings marked a new high for the LPGA Tour, and her off-course deals with Nike and TaylorMade are closing the gap between male and female golfers. However, the gender pay gap remains a glaring issue, with the LPGA’s $120 million prize pool still far behind the PGA Tour’s $580 million. The good news? Increased visibility and advocacy are driving the sport toward more equity.
4. Global Appeal: Golf’s Reach Is Bigger Than Ever
Golf is no longer just dominated by American and European players. Stars like Hideki Matsuyama in Japan and Jeeno Thitikul in Thailand are bringing new audiences—and new sponsorships—to the game. These players are expanding golf’s global footprint, making the sport more inclusive and diverse than ever before.
5. What’s Next?
With the PGA and LIV Golf dueling for supremacy, and women’s golf making historic strides, the landscape of professional golf is evolving faster than ever. Whether you’re a traditionalist rooting for PGA loyalty or excited by the disruptive energy of LIV Golf, one thing is clear: the money in golf has never been bigger.
The question is: Who will be the next to top this list? And how will the business of golf continue to evolve in the face of new tours, technologies, and global markets?