Rick Shiels, YouTube’s most influential golf content creator, has just made one of the biggest announcements of his career—he’s officially partnering with LIV Golf.
For years, Shiels has been the go-to guy for golf tips, course vlogs, and equipment reviews, amassing nearly 3 million subscribers.
But his latest move? It’s got the golf world buzzing.
What’s the Deal?
Shiels has signed a multi-year partnership with LIV Golf, becoming the league’s first official content creator ambassador. This means he’ll be producing exclusive content at every LIV Golf event in 2025, giving fans an insider’s view of the controversial Saudi-backed tour.
His role includes:
• Break 75 at LIV Courses – Taking on the toughest LIV venues and trying to go low.
• 10 Shot Challenge – Starting at 10 under par and facing off against LIV’s top players.
• 5-Man Scrambles – Teaming up with LIV teams for six-hole shootouts.
• 2 v 2 Matches – A bracket-style competition with LIV’s biggest names.
Shiels is also launching “TotShots,” a program aimed at introducing young kids (ages 3-5) to the game of golf. LIV Golf is backing it with an annual $50,000 donation.
Why Is This a Big Deal?
LIV Golf has been the most divisive topic in professional golf since its inception. With massive payouts and a team-based format, the league has attracted superstars like Brooks Koepka, Bryson DeChambeau, and Dustin Johnson—but it has also faced criticism for its Saudi funding and disruption of the traditional PGA Tour.
Shiels has always maintained a neutral stance in golf’s biggest debates, so his partnership with LIV comes as a shock to many. Some see it as a bold new chapter for golf content, while others believe it risks damaging his credibility.
The Fan Reaction
The news has already sparked mixed reactions. Some fans are excited to see behind-the-scenes LIV content, while others worry that Shiels might be selling out to a controversial tour.
What Do You Think?
• Is this a smart business move or a sellout decision?
• Will this bring LIV closer to mainstream golf fans, or will it create more division?
• Are you excited to see Shiels’ content from LIV events?